This spot was directed by “Freak” Phil James, “Illusionist” Tim Civil and Ben Stevens and made for WWF China through Ogilvy Beijing. Using a mix of 2D and 3D animation processes it shows the plight of the Tiger through an evolution process.Lovin the continuous camera move! You change 1 thing, you change everything! Well….
This tvc also made in-book status for D&AD Awards 2008 and was a Film Craft finalist in the 2008 Adfest Lotus Awards.
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